Is Your Business Barefoot?
Do you treat your business like the Cobbler’s kid that wears no shoes? If you’re unfamiliar with the term, it’s an ironic phenomenon that happens to many business owners. The long and short of it: When Entrepreneurs actually stop doing for themselves the very thing they provide for their clients. It’s referred to as Cobbler’s Children Syndrome (named after the proverbial children of shoemakers who don’t have their own shoes). We are ALL guilty of this at one time or another. Myself included. And I’ll admit it, because I get it. Here's why this hits so close to home ... I've not only been there, I've struggled with this over and over again for decades. Whenever a client need comes up, I put the client first (more often than not above the needs of our own company). Tell me if this sounds familiar … You make a conscious effort to work “on” your business and even gain some traction from your effort(s). All of a sudden a client needs something urgent, or a n...
