5 Ways a Messenger Chatbot Can Increase Your Earnings

Users love Facebook Messenger. And it is incredible for your service.

While the open rate for emails is dwindling month-by-month, people enjoy to receive and check out messages on Facebook. They have an extremely brief attention period these days due to the information overload.

By sending content simply put chunks of information, we can efficiently get rid of the drop-off rates that prevail with e-mails. The information is primarily taken in on mobile phones and on the go - interruptions happen all the time, but unlike with email, the interaction is easy to resume in Messenger.

Even Mark Zuckerberg stated that "private messaging, ephemeral stories, and little groups are by far the fastest growing areas of online interaction."

What does it mean for you, as an online marketer or a company owner? As Facebook is devoting more focus on messaging, you should too.

First of all, do not believe about Messenger as an e-mail on steroids. The average user wants to receive messages that are individual, brief and beneficial. Sending out sale-focused and overly promotional messages quickly leads to frustration and complaints.

So, what are the very best ways to leverage the Facebook Messenger chatbots?

1. Segment the users and send them customised messages

Dividing your visitors into groups by their interests, behaviour and past purchases enables you to fine-tune your marketing method.

Sending customised product recommendations results in more revenue thanks to a better experience for your clients.

2. Discover more about your prospects in an inconspicuous way

People like to discuss themselves. By asking questions, you can discover a lot about your leads and use this intel for your marketing.

It is extremely simple to attain this with messenger chatbots without irritating or tiring your visitors. By providing multiple option responses and branched follow-up, every discussion can be special.

3. Pre-sale your consumers with discussion

A well-thought Messenger chatbot can warm up a possible client a lot more efficiently than an email thanks to the interactiveness of the messenger discussion.

The e-mail open and click-through ratios are on record low nowadays. While e-mail has still its location in today's marketing, the typical bot rates are 5-10x greater than email. This indicates better ROI (roi) from the list building.

4. Update your fans and customers

About 80% of the recipients by average will read routine updates from your company or brand name provided by a chatbot.

Brief and focused news combined with segmentation will lead to enhancement of your brand name acknowledgment and increased fanbase. Unique offers or sale announcements can be provided in this manner without being invasive.

5. Automate your customer support

The chatbots nowadays can removing the load from your consumer assistance by automating responses to duplicate inquiries (such as tracking details, refunds or contact requests).

Today's consumers require an immediate response from client assistance. By utilizing chatbots, you cut the waiting time substantially. The conserved resources can be utilized for much better assistance for non-standard queries.

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